Graphic Design & Branding

A collection of projects focused on digital branding, identity systems, and visual communication. This work includes ad campaigns, logo development, and promotional design tailored to reflect personality and goals of a concept or client. Each piece highlights intentional use of color, typography, and layout to create a strong and memorable brand presence.

Hongdae Visual Identity & Environmental Advertising Series

This project focuses on a conceptual branding campaign for Hongdae, a cultural hotspot in Seoul, South Korea. The campaign includes a custom logo system and a set of environmental advertisements tailored to both light pole banners and a horizontal outdoor display.

The goal was to visually express Hongdae’s artistic, energetic atmosphere through bold layout, dynamic color usage, and adaptable brand assets. The deliverables include:

  • Three logo variations: full color, black, and white
  • Two vertical light pole ads as a cohesive pair
  • One horizontal banner designed for wide-format public display

Bow & Berry Brand Identity

This branding project was developed for a fictional gift shop called Bow & Berry; a cheerful and whimsical brand centered around berry-inspired gifting. The identity system features a playful strawberry logo, bright color palette, and patterned elements that add charm and cohesion across all applications.

Deliverables include a full stationery set with custom envelopes, business cards, and letterhead, as well as a branded shop description poster. The style blends approachability with handcrafted flair, emphasizing warmth, delight, and personality, perfect for a boutique gift shop experience.

This project reflects my skills in logo development, layout, and brand storytelling across both print and digital platforms.

Logo Set

A trio of concept logos created to explore branding through visual identity and symbolism. Each design captures a unique theme and target audience:

  • Golden Gourd: A cozy autumn cafe logo inspired by pumpkin harvests.
  • Nocturne Insights: A sleek and mysterious owl motif for a modern creative agency.
  • Bloom Ray: A warm and vibrant sunflower emblem for a local floral boutique.

Each logo was developed with its own tone, aesthetic, and brand story.